Fleming Way improvements
Fleming Way is now open
Fleming Way opened on Sunday, 31 August 2025. Bus services now operate from the new interchange.
Creating a vibrant future for Swindon town centre will require the combined efforts of the private, public and voluntary sectors.
That’s why a new draft document – Heart of Swindon – has been produced to mobilise effort and guide the future investment needed to help the town centre transition from a past dominated by retail to a future destination where people live, work, socialise and study.
A key project for the Heart of Swindon is the council-led major upgrade and transformation of Fleming Way as the main gateway to the town centre.
For both residents and visitors, the £33 million investment will improve the connection between the train station and the town centre, creating a safer and more pleasant route through the area.
The completed scheme includes:
- a vastly improved public realm with 186 trees and more than 23,000 plants, bulbs and shrubs
- dedicated stops for 30 local bus services as well as national services
- new, larger bus shelters with better wheelchair access, wireless chargers and real-time departure displays
- new dedicated cycle lanes directly joining two of the town’s cycle routes
- upgraded CCTV to improve safety in the area
- new public toilets with a Changing Places facility and accessible toilets
- a drop-off and pick-up point
- two taxi ranks
- new murals/public art either side of the road
It is estimated the improvements will increase surrounding land values by around £34 million, making the area more attractive for investment in new homes, offices, shops and leisure facilities.
The Government committed £25 million in funding to the project after reviewing a robust business case that demonstrated how it would kick-start wider benefits to the town centre and increase Swindon’s economic productivity by £28.7 million over the first 20 years.
The improvements have already been credited by Zurich as one of the main reasons it chose to remain in Swindon in its new Grade A offices, Unity Place. FI Real Estate Management also invested £7 million upgrading its offices at nearby 1 Newbridge Square.
Please note: You can download the digital version of the bus timetable or pick one up at the Central Library. More information is available on our bus timetables and maps webpage.
The video gives an aerial overview of the new road ahead of opening:
Before and after images of the Parade crossing:
Aerial view of Fleming Way looking north and south:
New bus routes booklet and bus shelter:
