Town centre regeneration

Partnerships

Premier Inn Swindon town centre

Strong partnerships are essential to the success of Swindon's town centre regeneration. We're working closely with businesses, landlords, developers, and local residents to deliver lasting improvements that reflect the needs of the community.


Exploring a Business Improvement District

We're currently carrying out a feasibility study to explore re-establishing a Business Improvement District (BID) in Swindon town centre. A BID allows businesses in a defined area to work together and invest in shared priorities, such as:

  • marketing and promotion
  • public realm improvements
  • enhanced safety and security

BIDs have delivered positive results in over 300 places across the UK, including in nearby towns such as:

These areas have used BIDs to strengthen their town centres and attract more visitors, investment, and activity.


Working with landlords and developers

We're building stronger partnerships with property owners and developers to help bring forward key regeneration projects. This collaborative approach aims to:

  • encourage investment in Swindon
  • attract high-quality tenants
  • support new uses for underused or vacant town centre spaces

Listening to residents

Your voice matters. We're committed to listening to the people who live, work, and spend time in Swindon. Through public consultations and initiatives like Let's Talk Swindon, we're making sure that the town centre's future is shaped by local priorities and aspirations.

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