Our vision, priorities and pledges

We have a clear vision for how we see Swindon developing in the future:

By 2030, Swindon will have all of the positive characteristics of a British city with one of the UK’s most successful economies; a low-carbon environment with compelling cultural, retail and leisure opportunities and excellent infrastructure. It will be a model of well managed housing growth which supports and improves new and existing communities.

Swindon will be physically transformed with existing heritage and landmarks complemented by new ones that people who live, work and visit here will recognise and admire. It will remain, at heart, a place of fairness and opportunity where people can aspire to and achieve prosperity, supported by strong civic and community leadership.

To achieve our ambitious vision, we have committed to four priorities and 26 pledges. These set out how we intend to provide services to residents and set key milestones to achieving our aims.

Our four priorities are:

We originally adopted our Vision for Swindon 2030 in September 2015. This set out how we will shape the borough and deliver growth that allows communities to prosper, families to live healthy and happy lives, and children to fulfil their potential. The vision set out four priorities and 30 pledges.

In September 2018, the council’s cabinet agreed a renewed set of 26 pledges. This took into account the pledges that had now been delivered, and new issues and opportunities that had emerged since the original set of pledges was developed.

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