Our priorities and pledges

Vision and priorities

The Council has a clear vision for how we see Swindon developing in the future:

"By 2030, Swindon will have all of the positive characteristics of a British city with one of the UK’s most successful economies; a low-carbon environment with compelling cultural, retail and leisure opportunities and excellent infrastructure. It will be a model of well managed housing growth which supports and improves new and existing communities.

"Swindon will be physically transformed with existing heritage and landmarks complemented by new ones that people who live, work and visit here will recognise and admire. It will remain, at heart, a place of fairness and opportunity where people can aspire to and achieve prosperity, supported by strong civic and community leadership."

To achieve our ambitious vision we have a set of priorities and pledges which set out how we intend to provide services to residents and set key milestones to achieving our aims. We have listed all the pledges on the following pages. We are in the process of developing a new reporting system that will allow you to monitor our progress when it is live.

Our four priorities are:

  • Improve infrastructure and housing to support a growing, low-carbon economy
  • Offer education opportunities that lead to the right skills and the right jobs in the right places
  • Ensure clean and safe streets and improve our public spaces and local culture
  • Help people to help themselves while always protecting our most vulnerable children and adults

The Council originally adopted its Vision for Swindon 2030 in September 2015, setting out how the Council will shape the Borough and deliver growth that allows communities to prosper, families to live healthy and happy lives and children to fulfil their potential. The Vision was underpinned by four Priorities and 30 Pledges. Then in September 2018, the Council’s Cabinet agreed a renewed set of 26 Pledges to take into account those that have now been delivered and new issues and opportunities that have emerged since the original set was developed.

You can find more information on the following pages or in this Cabinet Paper (September 2018).


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