Kimmerfields regeneration scheme

Residents of Swindon may know Kimmerfields as the 20-acre brownfield site between Swindon railway station and the retail core of the town centre, which has sat largely empty for many years.

The regeneration scheme is looking at how this site can be brought into productive use and attract commercial investment in new amenities, office space and homes.

The Council submitted a successful business case to the Government which demonstrated that investing in transport links and the public realm around Kimmerfields would help unlock the commercial viability of the site.

Economic analysis shows that the development of Kimmerfields has the potential to generate an additional £44 million of economic benefit over the next 25 years to Swindon’s local economy.

We are now investing £16.5 million to install utilities, create a new access road and roundabout from Corporation Street, build new estate roads, undertake landscaping and carry out improvements to the public realm and green space.

Of the £16.5 million, £9.5 million is being provided by the council with a further £1 million having already been secured from the Government. The first phase of work is set to get underway in 2022.

This work is expected to act as a catalyst, increasing land values and attracting new private sector investment over the next 10 years to create 100,000 sq ft of high quality office space, up to 450 homes and a Cultural Quarter featuring a new theatre, media arts centre and art pavilion.

This work to unlock the commercial viability of Kimmerfields, was made possible after we acquired the land in March 2021. Regeneration work is already underway with the construction of Zurich’s new £38 million offices – read more below.

Work to create a new public transport interchange for Swindon town centre on the adjacent Fleming Way will begin in 2022. This will help to increase land values and attract future private investment in the local area.

Zurich imageZurich development

One of the town’s major employers, Zurich is building its new state-of-the-art offices in Swindon as part of the Kimmerfields development.

The council has taken a proactive approach over the last few years to enable the redevelopment of Kimmerfields.

It has achieved this by undertaking land swaps with Homes England to ensure it owns the land required for the development, while also obtaining Towns Fund funding from the Government. This funding is being invested in ensuring all the necessary infrastructure is in place.

Once the new offices are built, we will buy the building and lease it back to Zurich on a long lease.

This commercial deal, taken following professional expert advice, will provide us with a guaranteed rental income for the next 20 years.

The building will provide over 100,000 square feet of high-quality office space over six floors with a terrace and function space at roof level. Over 950 staff will be accommodated with a modern workspace designed to enhance their wellbeing and the local environment.

The first column free office in the South West, this scheme sets the benchmark for the delivery of quality Grade 'A' office accommodation in Swindon town centre. This exciting project is on site and due to complete in autumn 2022.

Cultural quarter imageSwindon cultural quarter

We are developing plans to deliver a new cultural quarter at Kimmerfields over the next 10 years which, if funding is secured, will provide new facilities for the town’s superb cultural organisations, to enable them to flourish in Swindon town centre.

Proposals include:

  • redeveloping the theatre
  • creating a new museum and art gallery
  • a dance centre and media hub

We are working with a range of national and local stakeholders in the cultural sector to make these plans a reality.

The Cultural Quarter vision has been developed by the council in partnership with key Swindon cultural organisations and their users and participants including Swindon Dance, Create Studios, HQ Theatres and Prime Theatre.

It is estimated more than 850,000 people will visit the Cultural Quarter and its venues in the first year alone, generating more than £35 million of retained local economic activity and more than 1,300 jobs.

Around 75,000 training, learning and engagement sessions would be held in the quarter, annually.

Find out more details about our vision for the project and how we intend to deliver it in the Investment Prospectus for the Cultural Quarter.

Kimmerfields image

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