Fleming Way improvements

We have successfully secured government funding of £25 million to deliver a new public transport interchange for Swindon town centre. This funding comes from the Future High Streets Fund, which was established to bring about improvements to town and city centres to make them vibrant places to live, work and visit.

We are working on the redevelopment of Fleming Way as part of our wider town centre regeneration project, which began in earnest in summer 2020 with the construction of the new flagship headquarters for Zurich, due to open in summer 2022.

The Fleming Way Bus Boulevard aims to create one inclusive bus interchange that will accommodate all bus services in the town centre. This will mean that all buses currently operating from Swindon bus station and from Fleming Way will leave from a single location. 

New pedestrian and cycle routes will also make the centre of Swindon easier to access and move around. Once complete, the new bus interchange will help to increase land values and act as a catalyst for future private investment in the local area.

Key elements of the scheme include:

  • the removal of the subway near H&M and the disused Debenhams building to make Fleming Way the same level as the town centre shopping area and The Parade. The subway will be replaced with a large pedestrian crossing, controlled by traffic lights
  • improving the connectivity of the town centre shopping area with the railway station and the business districts to the north of Fleming Way
  • the provision of new cycle routes on Fleming Way to connect the town’s western and eastern cycle flyers
  • the addition of more traffic light-controlled pedestrian crossings along Fleming Way to improve movement between the town centre and railway station
  • allowing access for buses, taxis and bikes only along Fleming Way between the Whalebridge junction and Milford Street
  • the demolition of The Parade multi-storey car park on John Street (behind the H&M store), so the space can be included in the scheme
  • the provision of a ‘hub’ at the western end of the scheme (currently Cheltenham Street car park), for the inter-urban bus and coach services (Oxford, Salisbury and National Express Services)
  • the introduction of more greenery to Swindon town centre by planting more trees and ‘bee-friendly’ plants. This will increase biodiversity and create a more pleasant environment
  • the introduction of new low carbon, environmentally friendly bus shelters
  • removing the ageing bus station and developing the Kimmerfields site to build new homes and offices. Kimmerfields will also be home to a new Cultural Quarter which will incorporate a 1,200-seat theatre, and art pavilion to display Swindon’s nationally-significant art collection.

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