Council scheme delivering road safety improvements to schools across Swindon, nears the end of its first year

Fifteen schools have benefitted from a five-year scheme to improve road safety outside their settings.

Published: Friday, 19th March 2021

Flashing amber speed sign

Swindon Borough Council’s School Safe Environment Zones (SSEZ) scheme is nearing the end of its first year after prioritising improvements at those schools which required the most support.

An annual budget of £100,000, funded by the Council, was used to support the introduction of a range of engineering, educational and behavioural measures to improve road safety outside and on the approach to each of these identified schools.

The design of each SSEZ is bespoke to the circumstances, characteristics and location of each school as well as the current behaviours of pupils and parents or carers.

At many of the schools within the scheme, including St Mary’s Catholic Primary School, Beechcroft Infant School, Lawn Manor Academy, Tregoze Primary School, Holy Rood Junior School and Commonweal school, ‘School Keep Clear’ markings and associated signs have been introduced, to prevent waiting or unauthorised parking.

‘No waiting’, single yellow line, time-restricted parking has also been introduced on Collet Avenue by St Mary’s Catholic Primary School, as well as on Falmouth Avenue by Lawn Manor Academy and on various roads around Lainesmead Primary School. Double yellow, ‘No waiting’ restrictions, to prevent parking at any time, have also been introduced on South View Road and Eastern Avenue for Lainesmead Primary School and on Sleaford Close and Hay Lane next to Tregoze Primary School.

Flashing amber advisory 20 miles per hour (mph) signs were introduced on the roads by several schools, including, King William C of E Primary School, The Croft Primary School, St Marys Catholic School, Tregoze Primary School, Holy Rood Infant School, and King William RC School.

The original 20mph advisory flashing amber signs near Lainesmead Primary School have been removed and upgraded to superimposed 20mph ‘School, slow down’  vehicle activated warning signs on Eastern Avenue.

The superimposed signs have also been introduced as a new feature for Lawn Manor Academy on Upham Road. 

At many of the schools, the Council’s Traffic Management and Road Safety Team has been working closely with staff and students to introduce additional behavioural change initiatives, including installing banners outside the schools, providing access to an Air Quality Control tool kit and revisiting five-minute walk zones.

In March, a trial ‘School Street’ was introduced at East Wichel Primary School, with the aim of creating a traffic free zone outside the school, to provide families with the space they need to get to school safely. Traffic is prohibited from entering the section of Staldon Road adjacent to the school, from 8.15am to 9.30am and from 2.45pm to 3.45pm, except for permit holders. The trial School Street will be in place for up to 18 months, with a formal consultation taking place during the first six months. At the end of this period, the Council will then review the trial and decide whether the scheme should be made permanent or not.

A number of Cycle pods have also been ordered and are due to be installed over the next few weeks at all schools that have requested them.

Over the next few weeks, the remaining schools will be assessed and reviewed to identify those who will benefit from the second year of the scheme. The number of schools identified is likely to vary each year, depending on the scale of each safety zone.

Councillor Maureen Penny, Swindon Borough Council’s Cabinet Member for Highways, Maintenance and Waste Services, said: “Over the past year, the School Safe Environment Zones scheme has allowed us to work closely with key schools in Swindon to improve road safety and make the areas outside of these schools as safe as possible for local children. The scheme has allowed us to successfully identify the most effective measures at each school, while involving and educating the teachers, students and parents at each setting.

“The first year has been a great success, and I look forward to next year as we continue to implement key measures across the Borough to help protect pupils from the dangers of the road and provide valuable knowledge to help keep them as safe as possible.”

More information can be found on the Council website or by contacting

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