Cookies are files saved on your smartphone, tablet or computer when you visit a website. We use cookies to collect and store information about how you use the website to improve your experience.
They improve things by:
remembering the things you've chosen while on our website, so you don't have to keep re-entering them whenever you visit a new webpage
remembering data you've given (for example, your address) so you don't need to keep entering it
measuring how you use the website so we can make sure it meets your needs
collect information about what other websites you visit (often referred to as privacy intrusive cookies)
are used to identify you personally
Cookies in use on Swindon.gov.uk
We are legally obliged to provide you with clear information about how our website uses cookies and how to disable them if you wish.
To make it clearer for you, we’ve divided how we use cookies into four different categories:
Settings-based
This type of cookie is used to remember a setting or preference, such as a colour or the size of text on a webpage
Feature-based
This type of cookie is used to remember information about a feature on a webpage, such as the fact that you’ve watched a video clip or listened to an audio file previously
Function-based
This type of cookie is used to remember information about how you used the website and provide analytical information to website administrators
Third-party
This type of cookie is created by a third-party and can also fall under the categories of ‘setting’, ‘feature’ and ‘functional’. Where third-party cookies are present on our website, we will attempt to be as upfront and clear as possible about their intended purpose.
The list below shows cookies currently in use on Swindon.gov.uk. You can select a cookie to find out the following information about it:
Category
What the purpose is
How to block
What would happen if you chose to block
Category
Feature-based, third-party
Purpose
On specific webpages, we use Google Ad Manager cookies to deliver targeted advertising based on your browsing history, measure campaign performance and prevent repeated ads.
You would not see targeted advertising and your general website experience would remain unaffected.
Category
Function-based, third party
Purpose
We use Google Analytics to get a better understanding of how users use the website. We take actions based on these insights, with the aim of improving the experience of using the website. More information: Google website - Google Analytics cookie usage on websites.
Nothing you would notice. Your session on the website would be disregarded from the insights we get from Google Analytics.
Category
Function-based, third party
Purpose
Google captures some information when you view a map on their servers. The purpose is to remember options and preferences (such as location, zoom level, or type of map), but also to transfer some analytical information about usage.
Some maps on our website may stop working correctly.
Category
Function-based, third-party
Purpose
Google Tag Manager (GTM) helps us manage website tracking codes. If you accept the recommended cookie settings, GTM places a cookie on your device to activate tracking tools. This helps us collect anonymous data about website usage to enhance your experience.
Your session would not contribute to website usage insights and some analytical tools may not function fully.
Category
Settings-based, third party
Purpose
We use a company called Mailerlite to send newsletters to users who sign up for them. Mailerlite's cookie remembers your preferences for signing up for newsletters, so that you can change your preferences in future visits.
Nothing you would notice. We would simply lose any insights that might be gained by your visits to the website.
Category
Settings-based, function-based
Purpose
On some webpages we use cookies to remember your preferences and offer you personalised services. For example, when you choose to view the website in high contrast, it will remember your choice for the next time you visit.
Blocking our session cookies may result in you being unable to log in to some of our services via secure HTTPS links. Because of this, we strongly recommend that you don’t block these types of cookies.
Category
Function-based, third party
Purpose
Similar to Google Analytics, Siteimprove helps us understand how people use our website so that we can make decisions to improve the experience.
Nothing you would notice. We would simply lose any insights that might be gained by your visits to the website.
Category
Feature-based, third party
Purpose
Some webpages include embedded YouTube videos. Where this occurs, YouTube can drop cookies to collect analytical information, such as recording a 'view' of the video.