Privacy Notices - Trading Standards Services Privacy Notice


You should read it before you give your consent to our processing of your information.

In some cases your consent, and even your knowledge of the collection, will not be required. It covers the core functions of the Service in monitoring business practices, investigating alleged breaches of Trading Standards Law, running the Buy with Confidence scheme and promoting good business practice.

Who is collecting and using your personal data?

Swindon Borough Council act as a “data controller” for any personal data that we hold. As such, we will ensure that the data collected by us is processed in line with Swindon Borough Council’s Data Protection Policies and in line with your rights under the EU General Data Protection Regulation 2016/679 and, where applicable, the EU Law Enforcement Directive 2016/680 and associated data protection laws currently applicable in the UK.

Should you wish to find out more about Swindon Borough Council’s Data Protection Policies please contact our Data Protection Officer.

Please note that while anonymous information is always welcomed, not providing your personal data may hinder or limit the investigation of any issues you have brought to our attention or in which you have an interest, or similarly hinder the provision of any service by us. In some cases, where law requires it, our staff may be entitled to require the provision of personal data.

Why do we need your personal information?

We are collecting your personal data for the following purposes:

  • To monitor and promote compliance with Trading Standards legislation in line with our Enforcement Policy
  • For the prevention, investigation, detection or prosecution of offences under the various consumer protection legislation we enforce. Provided we have a statutory function to enforce the legislation in question, this is a “Law Enforcement” purpose and some restrictions on your right of access to information apply
  • To provide services to the trade and public such as the “Buy with Confidence” scheme which promote a fair trading environment
  • For Health and Safety purposes, staff administration, occupational health and welfare.

The main statutes are the EU General Data Protection Regulation; the EU Law Enforcement Directive; the Data Protection Act 2018; the Enterprise Act 2002 and the Consumer Rights Act 2015 but this is not an exhaustive list.

Who do we share your information with?

It may be necessary for us to share your personal data with the following organisations and partners:

  • Other Local Authority Trading Standards or Regulatory services, including regional investigations teams and the England Illegal Money Lending Team
  • Internal Local Authority departments
  • Police services
  • Central Government departments or agencies with a regulatory or reporting function in an area of mutual interest
  • The criminal justice system and agencies involved in it (e.g. probation services; HM Courts Service; Witness Liaison and Victim Support services)
  • With other partner agencies to reduce crime and disorder, anti-social behaviour and safeguarding of children and adults

Sharing will only take place where legal gateways allow it and the sharing is necessary to a legitimate purpose and proportionate. We will assess the impact of any disclosure and make decisions on a case by case basis, unless formal information sharing protocols which permit otherwise are in place.

How long do we keep your personal information?

Swindon Borough Council Trading Standards will retain your personal data in line with our organisation’s record retention schedules. This is for a period of 7 years, when normally your data would be deleted and exceptionally archived, if allowed by law.


What you can do with your information?

Under the EU General Data Protection Regulation and the EU Law Enforcement Directive you have the following rights:

  • The right to confirmation as to whether or not personal data concerning you is being processed
  • The right to know the recipients or categories of recipient to whom the personal data has been disclosed
  • The right of access to your own personal data
  • The right to request rectification or deletion of your personal data
  • The right to object to the processing of your personal data
  • The right to withdraw your consent to any processing that is solely reliant upon your consent

However, your rights of access to the information may be restricted to the extent and for so long as it is necessary and proportionate to:

  • protect the Rights and Freedoms of others

Additionally, if the processing is for a “Law Enforcement” purpose (see above), your rights of access to the information above may be restricted to the extent and for so long as it is necessary and proportionate to:

  • avoid prejudicing the prevention, detection, investigation or prosecution of criminal offences or the execution of criminal penalties

Should you wish to exercise any of your rights, you should contact the Data Protection Officer at Civic Offices, Euclid Street, Swindon, SN1 2JH or email:

Your right to complain

In the event that you wish to complain about the way that your personal data has been handled by Swindon Borough Council, you should write to the Data Protection Officer and clearly outline your case. Your complaint will then be investigated in accordance with the Council’s Customer Feedback Procedure.

If you remain dissatisfied with the way your personal data has been handled, you may refer the matter to the Information Commissioner’s Office whose contact details are below:

Information Commissioner’s Office
Wycliffe House
Water Lane

Main privacy notice

You are viewing the Privacy Notice for Trading Standards Services.

Read the main Privacy Notice