Our vision, priorities and pledges

Priority one: Build an economy that works for you: creating more well-paid jobs, attracting further investment in our town and making Swindon a great place to start and grow businesses

By using our assets, powers and influence working with partners we will create the conditions for Swindon’s economy to adapt and thrive with the times. Building on the strengths of Swindon’s economy, skilled workforce and transport links we will create the right conditions for further investment in industry sectors and new retail, leisure and cultural facilities. This includes facilitating the rollout of the gigabit speed broadband network and the productive use of Swindon’s key employment sites.

We want Swindon to have a town centre we can be proud of where people can visit, socialise, work and learn. However, we recognise that the town centre needs change to adapt to a modern world.

Much of the land in the town centre is out of the Council’s control but we are committed to supporting transformation through £100 million of council-led investment in town centre projects over the next four years. The aim of these improvements is to attract even more commercial investment to deliver the cultural, retail and leisure opportunities residents want to see in the town centre.

Pledge 1

We will ensure that every home in the Borough has access to a gigabit speed broadband connection (>1Gbps) by 2030.

Pledge 2

We will invest and encourage investment in our town centre to transform it into a vibrant commercial, retail and leisure destination which our residents will choose to visit during the day and into the evening. The projects we will deliver to support this include:

  • Kimmerfields
  • Fleming Way Bus Boulevard
  • The Carriage Works
  • Health Hydro
  • Town centre leisure facility
  • Railway Village and Heritage Action Zone improvements

Pledge 3

Through the delivery of the Local Plan, we will support and influence business and housing growth, availability of employment land and infrastructure investment in Swindon’s economy.

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