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Cumulative impact policy review and assessment

The Licensing Act 2003 gives local authorities the power to designate areas as Cumulative Impact Zones, where it is considered that the cumulative impact of new licences is leading to the area becoming saturated with premises making it harmful to amenity and quality of life.

Cumulative Impact Policies (CIPs) are local ‘special policies’ to introduce a presumption against new licences to sell alcohol from bars, shops, pubs or clubs in a designated area. They can be adopted where, following the required Cumulative Impact Assessment, there is evidence that the number or concentration of premises gives rise to a harmful impact on the promotion of the licensing objectives. A CIP does not prevent new alcohol retailers in an area but requires an applicant to prove they will not undermine the licensing objectives, possibly by amending their proposed business plans.

In 2016 we incorporated a CIP within the Statement of Licensing Policy. This was as a result of evidence provided by the Licensing Authority, Wiltshire Police, and Public Health that the saturation of licensed premises in the Broadgreen area was undermining the licensing objectives. This was in respect of prevention of crime and disorder, ensuring public safety and protecting children from harm.

The current CIP has proven to be extremely effective and has worked well, informing prospective applicants of expectations and being used both by officers and Licensing Panels to determine licence applications for the specific area.

Whilst there have been some licence reviews resulting in a reduction in ‘off licensed’ premises within the area, there are continuing complaints and intelligence in respect of these uses.

A review of this policy is now due which will include a Cumulative Impact Assessment as introduced by the Policing and Crime Act 2017 with effect from 6 April 2018. Although there are no proposals to change or remove the current policy, it is necessary to establish if evidence remains that strongly links the concentration of licensed premises in the Broad Green area of central Swindon to instances of anti-social behaviour and public health issues.

How to take part

A full copy of the existing policy, including a map of the affected area, is available to view below:

We would like to hear your views and comments on this policy. A link to the online survey is available below:

Cumulative impact policy survey

The consultation will be used to inform our decision regarding any Cumulative Impact Assessment so it is vital that evidence is supplied to support your choices.

Completed surveys and any supporting evidence must be received by no later than 5.00pm on Monday, 8 March 2021.

If you are unable to complete an online survey, contact us to request a paper copy using the details below:

FAO the Licensing Manager
5th Floor Wat Tyler House
Beckhampton Street

You may also call on 01793 466331 and we will try to respond to you in 5 working days.

Queries and supporting evidence can be emailed to You should mark the subject as “CIP consultation” or “Cumulative Impact Policy consultation”.

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